28 Apr

Today there are so many social media outlets to choose from, how do you determine which ones you are going to use? Preference I would say because two of the largest social media sites, Facebook and Twitter are similar as you can upload posts and pictures and interact with others, so what makes them different? Here’s a little background:
Facebook first began as a place where college students could interact with one another. A 19yr old Harvard student who decided to put together a site with his friends exclusively for Harvard students which soon expanded to other universities and then to the world (I’m sure we’ve all seen The Social Network). Facebook has grown into a worldwide phenomenon where people can interact with one another in posts, through pictures, playing games, Facebook chat among other things. Facebook states their mission is to make the world more open and connected.


Twitter came about a few years later, 2006 to be exact in which people could relay real time information in short pieces now known as “Tweets”. Also created by a college student, Twitter was introduced as an idea to communicate within small groups. Popularity spiked in 2007 @ The South by SouthWest Interactive Conference where Twitter did major marketing control and from there, the rest is history. Twiiter sees spikes in their “Tweets” during major events such as major sports events and breaking news. However don’t let this fool you, people post about all types of things and pictures on a daily basis. You can “Tweet”, post pictures and videos. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions, and news about what you’re interested in.

Both sites are about connecting people but in different ways. For instance, Facebook is more about a social interaction with people. Catching up with old friends, family members and keeping in touch. There can be ongoing conversations which can last for hours and or days. People plan events and invite each other through Facebook. For example, my class reunion was posted as an event on Facebook where the conversation went on for months about where, what, when and all the info. In addition, Facebook has no limitation on how long their posts are.
Twitter on the other hand is a short message which can only be 140 characters about real-time conversations and following people that are important or of interest. Twitter is more about the here and now and keeping people up to date on topics instead of having a connecting relationship. This is more about getting a message out there.

People and businesses benefit from both these sites because you can “Tweet” important information on Twitter to get it out there in real-time and then post in more detail on your Facebook page.





  1. jthompsonjt April 30, 2013 at 8:19 pm #

    I can see the advantages of Facebook over Twitter when it comes to the number of characters that can be placed in a post. One thing I have noticed about the two however is that Twitter is more interactive when it comes to celebrities and those who are in politics and sports. Individuals are able to follow and in some cases share a conversation with their favorite artist or television personality, while Facebook is exclusive to friends based on settings. In some ways Twitter seems to be more professional similar to LinkedIn, while Facebook is some cases can seem like a social therapy session for some.

  2. Jackie Catalano May 5, 2013 at 2:23 am #

    Twitter is a powerful informational tool. Good points about real time because that’s what it does, gives you up to the minute information. We have all seen its power during both good times and bad. It is the best place, in my opinion to get the “rest of the story”

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